*,
*::before,
*::after {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

:root {
    --black: #111110;
    --white: #F7F6F2;
    --gray-100: #EEEDEA;
    --gray-200: #D6D5D0;
    --gray-300: #b9b8b2;
    --gray-400: #767671;
    --gray-600: #5C5B57;
    --accent: #2C4A2E;
    --accent-light: #E8EFE8;
    --alert: #a92626;
    --border: rgba(17, 17, 16, 0.1);
    --border-strong: rgba(17, 17, 16, 0.18);
    --font-display: "Alkatra", system-ui;
    --font-mono: 'DM Sans', sans-serif;
    --radius: 3px;
    --max: 960px;
}

html {
    font-size: 16px;
    -webkit-font-smoothing: antialiased;
}

body {
    background: var(--white);
    color: var(--black);
    font-family: var(--font-display);
    line-height: 1.6;
}

/* ── LAYOUT ── */
.container {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 2rem;
}

/* ── NAV ── */
nav {
    border-bottom: 1px solid var(--border);
    padding: 1.25rem 0;
    position: sticky;
    top: 0;
    background: var(--white);
    z-index: 100;
}

nav .container {
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.nav-logo {
    font-family: var(--font-mono);
    font-size: 13px;
    font-weight: 500;
    color: var(--gray-600);
    letter-spacing: 0.03em;
    text-decoration: none;
}

.nav-logo strong {
    color: var(--black);
}

.nav-contact {
    font-family: var(--font-mono);
    font-size: 12px;
    color: var(--gray-600);
    text-decoration: none;
    letter-spacing: 0.03em;
    border-bottom: 1px solid var(--border-strong);
    padding-bottom: 1px;
    transition: color 0.15s;
}

.nav-contact:hover {
    color: var(--black);
}

/* ── HERO ── */
.hero {
    padding: 6rem 0 5rem;
    border-bottom: 1px solid var(--border);
}

.hero h1 {
    font-family: var(--font-mono);
    font-size: 14px;
    font-weight: 500;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--gray-400);
    margin-bottom: 1.5rem;
}

.hero-headline {
    font-family: var(--font-display);
    font-size: clamp(2.2rem, 6vw, 5rem);
    font-weight: 700;
    line-height: 1.1;
    letter-spacing: -0.02em;
    color: var(--black);
    max-width: 700px;
    margin-bottom: 1.5rem;
}

.hero-sub {
    font-family: var(--font-mono);
    font-size: 16px;
    color: var(--gray-600);
    max-width: 480px;
    margin-bottom: 2.5rem;
    line-height: 1.7;
}

.hero-actions {
    display: flex;
    gap: 12px;
    flex-wrap: wrap;
    align-items: center;
}

.btn-primary {
    font-family: var(--font-mono);
    font-size: 12px;
    font-weight: 500;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    padding: 12px 24px;
    background: var(--black);
    color: var(--white);
    border: none;
    border-radius: var(--radius);
    cursor: pointer;
    text-decoration: none;
    display: inline-block;
    transition: opacity 0.15s;
}

.btn-primary:hover {
    opacity: 0.8;
}

.btn-ghost {
    font-family: var(--font-mono);
    font-size: 12px;
    letter-spacing: 0.06em;
    padding: 12px 24px;
    background: transparent;
    color: var(--gray-600);
    border: 1px solid var(--border-strong);
    border-radius: var(--radius);
    cursor: pointer;
    text-decoration: none;
    display: inline-block;
    transition: border-color 0.15s, color 0.15s;
}

.btn-ghost:hover {
    color: var(--black);
    border-color: var(--black);
}

.hero-badges {
    margin-top: 3rem;
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
}

.badge {
    font-family: var(--font-mono);
    font-size: 10px;
    letter-spacing: 0.06em;
    padding: 4px 10px;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    color: var(--gray-400);
    background: var(--gray-100);
}

/* ── SECTION HEADER ── */
.section {
    padding: 4rem 0;
    border-bottom: 1px solid var(--border);
}

.section:last-of-type {
    border-bottom: none;
}

.section-header {
    display: grid;
    grid-template-columns: 160px 1fr;
    gap: 2rem;
    margin-bottom: 2.5rem;
    align-items: start;
}

.section-num {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--gray-400);
    padding-top: 6px;
}

.section-title {
    font-size: 1.5rem;
    font-weight: 700;
    letter-spacing: -0.01em;
    color: var(--black);
    margin: 0 0 0.4rem 0;
    padding: 0;
    line-height: 1.3;
}

.section-desc {
    font-family: var(--font-mono);
    font-size: 14px;
    color: var(--gray-600);
    line-height: 1.65;
    max-width: 520px;
}

.section-desc-red {
    font-family: var(--font-mono);
    font-size: 13px;
    color: var(--accent);
    line-height: 1.65;
    max-width: 520px;
}

/* ── CARDS GRID ── */
.cards {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.card {
    background: var(--white);
    padding: 1.5rem;
    display: flex;
    flex-direction: column;
    position: relative;
}

.card.featured {
    background: var(--black);
}

.card-tag {
    font-family: var(--font-mono);
    font-size: 10px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--gray-400);
    margin-bottom: 0.75rem;
}

.card.featured .card-tag {
    color: var(--gray-200);
}

.card-featured-label {
    font-family: var(--font-mono);
    font-size: 9px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    padding: 3px 8px;
    background: var(--white);
    color: var(--black);
    border-radius: 2px;
    display: inline-block;
    margin-bottom: 0.75rem;
    font-weight: 500;
}

.card-name {
    font-size: 1.05rem;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 0.5rem;
    letter-spacing: -0.01em;
}

.card.featured .card-name {
    color: var(--white);
}

.card-desc {
    font-family: var(--font-mono);
    font-size: 13px;
    color: var(--gray-600);
    line-height: 1.55;
    flex: 1;
    margin-bottom: 1.25rem;
}

.card.featured .card-desc {
    color: var(--gray-200);
}

.card-price {
    font-family: var(--font-mono);
    font-size: 20px;
    font-weight: 500;
    color: var(--black);
}

.card.featured .card-price {
    color: var(--white);
}

.card-price-sub {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-300);
    margin-left: 4px;
}
.btn-card {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    padding: 8px 16px;
    margin-top: 1rem;
    display: inline-block;
    text-decoration: none;
    border-radius: var(--radius);
    border: 1px solid var(--border-strong);
    color: var(--gray-600);
    background: transparent;
    transition: border-color 0.15s, color 0.15s;
}

.btn-card:hover {
    color: var(--black);
    border-color: var(--black);
}

.btn-card-featured {
    border-color: rgba(255, 255, 255, 0.2);
    color: var(--gray-200);
}

.btn-card-featured:hover {
    color: var(--white);
    border-color: var(--white);
}

.card-includes {
    margin-top: 0.75rem;
    padding-top: 0.75rem;
    border-top: 1px solid var(--border);
    display: flex;
    flex-direction: column;
    gap: 5px;
}

.card.featured .card-includes {
    border-top-color: rgba(255, 255, 255, 0.08);
}

.card-include {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-400);
    display: flex;
    align-items: center;
    gap: 7px;
}

.card.featured .card-include {
    color: var(--gray-300);
}

.card-include::before {
    content: '';
    display: inline-block;
    width: 3px;
    height: 3px;
    border-radius: 50%;
    background: var(--gray-200);
    flex-shrink: 0;
}

.card.featured .card-include::before {
    background: var(--gray-600);
}

/* ── WP NOTE ── */
.wp-note {
    margin-top: 1.25rem;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1rem 1.25rem;
    display: flex;
    gap: 1.25rem;
    align-items: flex-start;
    background: var(--gray-100);
}

.wp-note-label {
    font-family: var(--font-mono);
    font-size: 10px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--gray-400);
    white-space: nowrap;
    padding-top: 2px;
    min-width: 80px;
}

.wp-note-text {
    font-family: var(--font-mono);
    font-size: 13px;
    color: var(--gray-600);
    line-height: 1.6;
}

/* ── PROCESS ── */
.process {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.process-step {
    padding: 1.5rem 1.25rem;
    border-right: 1px solid var(--border);
}

.process-step:last-child {
    border-right: none;
}

.process-num {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-400);
    margin-bottom: 0.6rem;
    letter-spacing: 0.06em;
}

.process-title {
    font-size: 13px;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 0.3rem;
    letter-spacing: -0.01em;
}

.process-desc {
    font-size: 12px;
    color: var(--gray-600);
    line-height: 1.5;
}

/* ── PORTFOLIO ── */
.portfolio {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.portfolio-item {
    padding: 1.5rem;
    border-right: 1px solid var(--border);
}

.portfolio-item:last-child {
    border-right: none;
}

.portfolio-domain {
    font-family: var(--font-mono);
    font-size: 13px;
    font-weight: 500;
    color: var(--black);
    margin-bottom: 0.4rem;
}

.portfolio-desc {
    font-size: 12px;
    color: var(--gray-600);
    line-height: 1.5;
    margin-bottom: 0.75rem;
}

.portfolio-tags {
    display: flex;
    gap: 4px;
    flex-wrap: wrap;
    margin-bottom: 0.6rem;
}

.portfolio-tag {
    font-family: var(--font-mono);
    font-size: 10px;
    padding: 2px 7px;
    background: var(--gray-100);
    border: 1px solid var(--border);
    border-radius: 2px;
    color: var(--gray-600);
}

.portfolio-score {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-400);
}

.portfolio-score strong {
    color: var(--black);
    font-weight: 500;
}

.portfolio-link {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--accent);
    text-decoration: none;
    margin-top: 0.75rem;
    display: inline-block;
    border-bottom: 1px solid var(--accent);
    padding-bottom: 1px;
    transition: opacity 0.15s;
}

.portfolio-link:hover {
    opacity: 0.7;
}


/* ── STACK ── */
.stack-row {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
}

.stack-item {
    font-family: var(--font-mono);
    font-size: 11px;
    padding: 5px 11px;
    border: 1px solid var(--border-strong);
    border-radius: var(--radius);
    color: var(--gray-600);
    background: var(--white);
    transition: border-color 0.15s, color 0.15s;
}

.stack-item:hover {
    border-color: var(--black);
    color: var(--black);
}

/* ── CONTACT ── */
.contact-section {
    padding: 4rem 0;
    background: var(--black);
    color: var(--white);
}

.contact-section .section-num {
    color: var(--gray-600);
}

.contact-section .section-title {
    color: var(--white);
}

.contact-section .section-desc {
    color: var(--gray-400);
}

.contact-row {
    display: flex;
    gap: 2rem;
    flex-wrap: wrap;
    align-items: center;
    margin-top: 1.5rem;
}

.contact-item {
    font-family: var(--font-mono);
    font-size: 13px;
    color: var(--gray-400);
}

.contact-item a {
    color: var(--white);
    text-decoration: none;
    border-bottom: 1px solid rgba(255, 255, 255, 0.2);
    padding-bottom: 1px;
    transition: border-color 0.15s;
}

.contact-item a:hover {
    border-color: var(--white);
}

/* ── FOOTER ── */
footer {
    border-top: 1px solid var(--border);
    padding: 1.5rem 0;
}

footer .container {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 0.5rem;
}

.footer-copy {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-400);
}

/* ── STATS BAR ── */
.stats-bar {
    padding: 2rem 0;
    background: var(--black);
    border-bottom: 1px solid var(--border);
}

.stats-row {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
}

.stat {
    text-align: center;
    padding: 1rem;
}

.stat-value {
    font-family: var(--font-display);
    font-size: 2rem;
    font-weight: 700;
    color: var(--white);
    letter-spacing: -0.02em;
    line-height: 1.1;
    margin-bottom: 0.3rem;
}

.stat-label {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-300);
    letter-spacing: 0.06em;
    text-transform: uppercase;
}

.stats-note {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-300);
    text-align: center;
    margin-top: 1rem;
    letter-spacing: 0.03em;
}

/* ── PAIN POINTS ── */
.pain-points {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.pain-point {
    background: var(--white);
    padding: 1.5rem;
    display: flex;
    gap: 1.25rem;
    align-items: flex-start;
}

.pain-point-stat {
    font-family: var(--font-display);
    font-size: 2rem;
    font-weight: 700;
    color: var(--accent);
    line-height: 1;
    min-width: 60px;
    flex-shrink: 0;
}

.pain-point-title {
    font-size: 14px;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 0.25rem;
    letter-spacing: -0.01em;
}

.pain-point-desc {
    font-family: var(--font-mono);
    font-size: 12px;
    color: var(--gray-600);
    line-height: 1.55;
}

/* ── COMPARE GRID ── */
.compare-grid {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr;
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.compare-col {
    background: var(--white);
    padding: 1.5rem;
}

.compare-col.compare-good {
    background: var(--black);
}

.compare-label {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--gray-400);
    margin-bottom: 1.25rem;
    padding-bottom: 0.75rem;
    border-bottom: 1px solid var(--border);
}

.compare-col.compare-good .compare-label {
    color: var(--white);
    border-bottom-color: rgba(255, 255, 255, 0.1);
}

.compare-items {
    display: flex;
    flex-direction: column;
    gap: 0.6rem;
}

.compare-item {
    font-family: var(--font-mono);
    font-size: 12px;
    color: var(--gray-600);
    line-height: 1.45;
    padding-left: 14px;
    position: relative;
}

.compare-item::before {
    content: '';
    position: absolute;
    left: 0;
    top: 6px;
    width: 5px;
    height: 5px;
    border-radius: 50%;
}

.compare-bad .compare-item::before {
    background: var(--gray-200);
}

.compare-good .compare-item {
    color: var(--gray-200);
}

.compare-good .compare-item::before {
    background: var(--accent);
}

/* ── GEO SECTION ── */
.section-accent {
    background: var(--accent-light);
}

.geo-content {
    display: grid;
    grid-template-columns: 280px 1fr;
    gap: 2rem;
    align-items: start;
}

.geo-stats {
    display: flex;
    flex-direction: column;
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
}

.geo-stat {
    background: var(--white);
    padding: 1.25rem;
    text-align: center;
}

.geo-stat-value {
    font-family: var(--font-display);
    font-size: 2.2rem;
    font-weight: 700;
    color: var(--accent);
    line-height: 1.1;
    margin-bottom: 0.3rem;
}

.geo-stat-label {
    font-family: var(--font-mono);
    font-size: 11px;
    color: var(--gray-600);
    line-height: 1.4;
}

.geo-text {
    font-family: var(--font-mono);
    font-size: 14px;
    color: var(--gray-600);
    line-height: 1.7;
}

.geo-text p {
    margin-bottom: 1rem;
}

.geo-text p:first-child {
    font-family: var(--font-display);
    font-size: 16px;
    font-style: italic;
    color: var(--black);
    line-height: 1.6;
}

/* ── RESPONSIVE ── */
@media (max-width: 700px) {
    .section-header {
        grid-template-columns: 1fr;
        gap: 0.5rem;
    }

    .process {
        grid-template-columns: 1fr 1fr;
    }

    .process-step {
        border-bottom: 1px solid var(--border);
    }

    .process-step:nth-child(even) {
        border-right: none;
    }

    .portfolio {
        grid-template-columns: 1fr;
    }

    .portfolio-item {
        border-right: none;
        border-bottom: 1px solid var(--border);
    }

    .portfolio-item:last-child {
        border-bottom: none;
    }

    nav .container {
        gap: 1rem;
    }

    .stats-row {
        grid-template-columns: repeat(2, 1fr);
    }

    .pain-points {
        grid-template-columns: 1fr;
    }

    .compare-grid {
        grid-template-columns: 1fr;
    }

    .geo-content {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 480px) {
    .hero {
        padding: 4rem 0 3.5rem;
    }

    .process {
        grid-template-columns: 1fr;
    }

    .process-step {
        border-right: none;
    }

    .stats-row {
        grid-template-columns: repeat(2, 1fr);
    }

    .stat-value {
        font-size: 1.6rem;
    }
}

/* ═══════════════════════════
    FAQ / DUK
═══════════════════════════ */
.faq-list {
    display: flex;
    flex-direction: column;
    gap: 0;
    border-top: 1px solid var(--gray-200);
}

.faq-item {
    border-bottom: 1px solid var(--gray-200);
}

.faq-question {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1.25rem 0;
    font-size: 1rem;
    font-weight: 600;
    cursor: pointer;
    list-style: none;
    gap: 1rem;
    color: var(--black);
    transition: color 0.2s;
}

.faq-question::-webkit-details-marker { display: none; }

.faq-question::after {
    content: '+';
    font-size: 1.25rem;
    font-weight: 300;
    flex-shrink: 0;
    line-height: 1;
    transition: transform 0.2s;
    color: var(--accent);
}

.faq-item[open] .faq-question::after {
    transform: rotate(45deg);
}

.faq-item[open] .faq-question {
    color: var(--accent);
}

.faq-answer {
    padding-bottom: 1.25rem;
    padding-right: 2rem;
}

.faq-answer p {
    color: var(--gray-600);
    line-height: 1.7;
    margin: 0;
}